What is The Senior Financial Literacy program?
The WOW Senior Financial Literacy Program empowers seniors with the knowledge, tools, and confidence to make informed financial decisions. Through six interactive, three-hour sessions, participants explore budgeting, saving, investing, fraud prevention, estate planning, wills, and financial security.
Our program provides a welcoming space for seniors to ask questions, learn at their own pace, and build the skills needed to manage and protect their finances with confidence.
WOW Society
WOW Society
Seniors Financial Literacy Program
Some Margins about Seniors and their Struggles without Financial Literacy
“27.9% of all reported fraud losses in Canada came from adults 60+ in 2024.”
“Nearly 1 in 4 Canadian seniors report difficulty keeping up with their financial obligations.”
“Only 32% of Canadians aged 65+ took steps to improve their financial knowledge in the past 5 years.”
Frequently Asked Questions
Interested?
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The program is designed for seniors who want to improve their financial knowledge, confidence, and security.
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Participants learn about budgeting, saving, investing, fraud prevention, wills, estate planning, and financial security.
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The program includes six interactive sessions, with each session lasting three hours.
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Not at all. The program is designed for all experience levels, with topics explained in a simple and easy-to-understand way.
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Yes. Fraud prevention is an important part of the program. Participants learn how to recognize common scams and take steps to protect their finances.
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Participants will gain practical financial knowledge, greater confidence in making financial decisions, and tools to better manage and protect their finances.

